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How I Met Your Mother, “Prop-erty Sweepstakes”

Twentieth Century Fox

Social Media Campaign

Client
Twentieth Century Fox is one of the leading six major film studios.
Objective
Celebrate the end of the popular television series and encourage engagement with the loyal fan base throughout the campaign.
Execution
We created a How I Met Your Mother Prop-erty Contest Tumblr sweepstakes site. 25 original props were given away over six weeks to the devoted fans. Content was available via the custom-designed Tumblr application that allowed users to view exclusive, never before seen interviews with the prop master and costume designer.
Results
The sweepstakes led to over 310,000 views and 35,000 transactional click-throughs. That’s a conversion rate of over 11 percent.
Awards
2015 OMMA
 Nominated for Best Integrated Campaign - Entertainment
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