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Theatrical Promo Material

Twentieth Century Fox

Collateral

Client
Twentieth Century Fox is one of the leading six major film studios.
Objective
To develop creative press invites to theatrical screenings and events that themselves become collectible items.
Execution
We created a series of well-crafted invitations and theatrical promotional materials  specific for each title. For Ice Age, ideas and executions included thermo-sensitive collateral that required placement in the freezer for 30 seconds to reveal the invite as well as several build-your-own kits. For X-Men a deck of playing cards introduced the film’s characters. The Day the Earth Stood Still invite included a flip book, Jumper a set of postcards from around the world.
Results
The invites were well-received and the title-specific designs and selection of material resonated well with the press and the producers.
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The Day the Earth Stood Still flipbook
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Wolverine playing cards
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Ice Age 3 invite samples


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