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Selected Projects

Korbel Champagne Cellars

Korbel

Website, Branding

Client
Korbel primarily manufactures sparkling wine, and sells the largest volume of premium traditional Méthode Champenoise sparkling wine in the United States.
Objective
Promote awareness of Korbel brandy and appeal to a newer target audience in new territories by repositioning the brand.
Execution
Traditionally, brandy is positioned as an old-fashioned drink. To promote awareness within a newer target demographic, we designed a website that looked and felt less traditional and resonated with a modern audience. The imagery and copy was aimed to cultivate a new generation of brandy drinkers. New recipes were created specifically for Korbel brandy.
Results
Korbel saw a lift in previously untapped markets such as Florida and California. The brand was able to outperform and displace other national brandy brands.
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Korbel Brandy website design


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