With nine locations, Burke Williams remains one of the most popular premier spas in California, offering massages, nail care and skin care treatments, body wraps, spa baths and signature treatments in a European spa environment.
Burke Williams' web site did not perform well. Overall, the site was not user-friendly and looked dated. The giftcard section and online registration were unintuitive to navigate. Finally, the site was not highly ranked by search engines.
Oskoui+Oskoui re-designed the entire site to improve the web site's traffic flow. The online reservations and giftcard sections were completely re-developed to improve the user experience and conversion rate. The entire site was re-developed with search engine-friendly technologies to boost its visibility and increase web traffic. The site was launched with an effective ad campaign.
Burke Williams Spa's new web site was well received. Web site traffic increased significantly. The newly re-developed registration and giftcard sections performed better than expected. Online sales grew in spite of the worldwide economic crisis.