Valley of the Moon Winery
Located in the heart of Sonoma County, Valley of the Moon Winery has been operated as a winery since 1863.
The client wanted to position the winery's selection of wines as a entry-level wine.
In today's world, brandy is generally positioned as an old-fashioned drink. To win the attention of a younger target audience, the design had to look and feel both classic and dynamic. To allow a new generation to discover brandy, the website also featured a list of classic and special brandy recipes.
The website's design and its use of imagery appeals to a new, younger and hipper target audience.