Kenwood Vineyards has earned the reputation for crafting wines that offer consistent high quality and outstanding value at every price level.
The design for Kenwood's Artist Series was commissioned to drive sales and create brand loyalty through collateral material that showcased Kenwood's award-winning Artist Series.
Collateral material for Kenwood's Artist Series was created based on the 2002 artwork label. It included posters in various seizes, a greeting card a sell sheet.
Kenwood's Artist Series and its supporting collateral material was consistently branded. The branding paved the way for the campaign's success.