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Skip Ad

Guerrilla Sticker Campaign

Objective
Encourage campaigns to be thoughtful, be creative, be conscious of storytelling, and be respectful of their physical context and their audience when they have to be incorporated into our user experience.
Execution
We created and dispersed a few hundred Skip Ad stickers as an experiment, to see how users would take back our urban landscape, if given the opportunity.
Results
The response to fight back against careless and inconsiderate advertising was positive. Several people in the advertising industry reached out to us to find out more or to order stickers. Users who found stickers hash tagged their photos on social media. We were also featured in the tech and lifestyle blog, PSFK.
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Skip ad sticker on phone booth
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Skip ad sticker found on wild postings


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